Marketing Legal Services: Succeeding in the New Legal Marketplace

Alternative business structures, as enabled by the Legal Services Act, means that solicitors’ practices will soon be competing with nationally recognised brands offering legal and other services. Marketing Legal Services helps solicitors prepare their practices for the future. This highly practical and user-friendly book deals with the whole range of marketing topics, showing practitioners how to:-

• capitalize on the firm's key strengths
• compete effectively with nationally trusted brands
• develop the practice through marketing management
• establish and develop a marketing database and use it to drive business
• increase and maximise profitability.

The book includes a free CD-ROM with useful questionnaires, forms and precedents for easy customisation. Case studies drawn from the authors' experience exemplify good and bad practice.