As the provision of financial advice becomes more professional, with higher qualifications becoming standard, advisers need to adopt professional standards for the methods they use in formulating and delivering advice to clients in an increasingly demanding market. This new edition provides a complete guide, starting with the definition of the scope of financial planning in a rapidly changing environment and ending with the 10 golden rules of financial planning. Key features Helping clients to avoid being swayed by the biases revealed by behavioural finance. Using the 6-step approach to financial planning. Analysing client's needs, defining values, risk profiling, assessment of risk capacity and expectations. Operating in a regulatory framework focussed on ethics and professionalism. Financial planning in practice with evaluation of the pros and cons of the principal planning
