Developing a Profitable Practice in Asia

The lucrative Asian legal market is increasingly taking on a more important role in the fortunes of western law firms. But without a clear strategy in place that reflects the unique cultural considerations of these regions, solid integration and expected rewards will not be achieved.

Managing Partner’s report on Developing a Profitable Practice in Asia provides concrete and definitive insights into how to successfully develop and optimise your international expansion strategies in Asian markets.

Packed with key case studies, crucial information and guidance, this report will enable you to:

• Gain an understanding of the key legal markets in Asia (Vietnam, China, Japan, South Korea, Hong Kong, Singapore, Indonesia, Malaysia, India, Thailand, Taiwan);
• Identify the key players, investment trends and issues within these dynamic regions;
• Re-examine and strengthen your market-entry strategies;
• Navigate and forge successful strategic relationships;
• Understand the key factors that shape the competitive context of Asian legal markets;
• Enhance your firm’s own competitiveness, sustainability and value; and
• Optimise your firm’s Asian presence by implementing a ‘customised’ approach.

Insightful, real life case studies from both foreign and local firms in Asia are featured throughout the report. It outlines the strategies they have used to build a strong presence in these regions and advises on how to overcome the specific strategy, marketing and management challenges faced.

Case studies include:

• Clayton Utz – Building on opportunity to open a first overseas office;
• Gall & Lane – Building a leading local dispute resolution firm in Hong Kong;
• Deacons – Expanding a pharmaceutical IP practice in Hong Kong;
• Harris and Moure (US) – The China law blog and the growth of a China practice;
• JSM and Mayer Brown – The coming together of a US and Hong Kong law firm;
• Russin Vecchi Berg & Bernstein LLP – a small US law firm with an innovative entry strategy into China; and,
• Surana & Surana (India) – An uncommon law firm: principles before profits.

This cutting-edge report provides the perfect combination of sound management advice and innovative ideas – it is the essential purchase for any firm serious about capitalising on the lucrative Asian market.