Most lawyers build their careers the way they hope cases will resolve: by being good at the work and trusting that recognition will follow. It rarely does. Beyond Billable Hours: The Growth Accelerator for Lawyers is the structured alternative to that gamble.
Drawing on her career as a Chief Marketing Officer in law firms and founder of a law firm growth consultancy, Barbara Koenen-Geerdink delivers a practical, step-by-step framework for lawyers who want to grow their practices with intention rather than luck.
At the centre of the book is the North Star Framework, a planning system that moves lawyers from vague ambitions to defined purpose, clear value propositions, and Ideal Client Profiles built around the specific problems they solve, not the credentials they hold. The book covers pricing strategy, relationship management, emotional intelligence, go-to-market execution and the growing role of AI in business development, enriched by the perspectives and practical insights of 24 industry experts from around the world.
