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This book presents a rigorous analysis of the multifaceted challenges and opportunities inherent in contemporary commerce. Through an in-depth reflection spanning multi-sided media markets, information disclosure policies, and the telecommunications sector, this thesis elucidates the intricate interplay between consumer behavior, firm strategies, and market outcomes. From the nuanced implications of multipurchasing behavior on firms’ differentiation strategies to the complex dynamics of decision-making transparency and the strategic responses of incumbents and new entrants in telecommunications, this work offers valuable insights for scholars and practitioners alike. By uncovering the underlying mechanisms driving market behavior and strategic decision-making, “Economics of digital markets’’ equips readers with the knowledge and tools to navigate and thrive in today’s rapidly evolving business landscape.
