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Webvertising: Unfair Competition and Trademarks on the Internet

ISBN13: 9789041197078
ISBN: 9041197079
Published: April 1999
Publisher: Kluwer Law International
Country of Publication: The Netherlands
Format: Hardback
Price: £188.00

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Within the space of just a few years, the Internet has created new and revolutionary ways of exchanging information. The more than 100 million users worldwide connected to the `Web' are able to use it routinely for business and informal communication, for downloading information, and to shop for almost anything.

The coincidence of economic interests inevitably gives rise to legal questions. A company which markets its products or services on the Internet and wants to avoid legal exposure has to deal with, inter alia, the following questions:

  • Does our advertisement on the Internet have to comply with the laws of every country where it can be received?
  • If so, what are the most important provisions and rules of unfair competition law of which we should be aware?
  • Do we have to respect all trademarks existing in these countries?
  • Can the company be sued in each of these countries?
  • How can the company be protected against 'domain name grabbing'?
The aim of this book is to give practical and concise answers to these questions. It is the first survey of the rules applicable in almost all major European jurisdictions, the United States, and other countries. As such, it enables companies which use the Internet as a tool for their international marketing--and the advisors of such companies--to assess and reduce the risks of the advertiser facing litigation in the target countries.

Intellectual Property Law, IT and Internet Law
Australia, M. King
Austria, C. Petsch
Belgium, J. de Wachter
Finland, U. Schildt
France, O. Personnaz
Germany, M.W. Stecher
Israel, G. Fisher
Italy, E. Granatello
Netherlands, W.Th.A. Schermer
New Zealand, E. Coppins
Portugal, C. Serzedelo
Spain, S. Cortes
Sweden, U. Rutgersson-Langenius
Switzerland, F. Dugast
United Kingdom, H. Stallard
USA, W.C. Altreuter.

Series: AIJA Law Library S.

From Negotiation to Antitrust Clearance
ISBN 9789041117632
Published April 2002
Kluwer Law International
Banking Law Survey
ISBN 9789041198334
Published March 2001
Kluwer Law International
Handbook on Cross-border Industrial Sub-contracting
ISBN 9789041198266
Published March 2001
Kluwer Law International
Commercial Agency and Distribution Agreements 3rd ed ISBN 9789041197481
Published August 2000
Kluwer Law International
Summary Proceedings
ISBN 9789041112316
Published March 2000
Kluwer Law International
Evidence in International Arbitration Proceedings ISBN 9781853339646
Published June 1994
Kluwer Law International