Sport has developed into a multi-billion dollar a year industry around the world. Understanding sports image rights as a marketing tool is even more important today. The 2005 publication of Sports Image Rights in Europe, at the time believed to be the first of its kind, provided a concise legal and practical overview of the creation, protection and enforcement of sports image rights in EU Member States, Norway, Switzerland and the USA, along with separate chapters dealing with contracts and taxation.
Sports Image Rights in Europe and Beyond, is an update to the original volume and expands the scope even further into the European and international arena, incorporating recent legal and regulatory changes, and addressing the impacts of technology and recent case law on the ever expanding environment of sports image rights.
