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Last updated 13/11/26 14:00 GMT
Out Of Print
This work, aimed at broadcast and cable television executives, provides an overview of merchandise licensing. It offers an historical context and a look at current and future trends. It discusses how to evaluate and implement a licensing programme based on a character, television programme, or a brand, and looks at the players involved in television-based licensing and their respective roles. It contains a variety of case studies, which are used to illustrate the points discussed in the book.
