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How to Become the Firm of Choice: Win the Best Clients, Recruit the Best People, Increase Profitability (eBook)

ISBN13: 9781787427891
Published: February 2017
Publisher: Ark Group
Country of Publication: UK
Format: eBook (ePub)
Price: £55.00
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The consensus from a number of recent reports is that the majority of law firms will again see flat revenue growth in 2017.

With external spending down, new legal service providers entering the market, and clients demanding more effective and efficient services, probably the only thing we can predict with any certainty is that competition will only get tougher.

So, how do firms break out of the pack and put themselves in a position to enjoy sustained success?

How to Become the Firm of Choice provides the answer: firms have to make an explicit decision to become “the firm of choice” in their chosen markets. And, in doing so, they must move their operations to the next level. This means:-

  • Analysing and improving every aspect of the firm’s operations
  • Ensuring all of the firm’s internal operations and processes are aligned with what the firm needs to do to be successful in its markets
  • Maintaining an absolute commitment to being the best and a refusal to accept the status quo; and, crucially
  • Being one-step better than the competition

Taking a fictional law firm as an example, the book examines in detail five main drivers of professional service firm performance:-

  • Markets
  • Clients
  • People
  • Financial and
  • Underpinning beliefs

Through models, matrices, and examples based on the authors’ extensive experience advising leaders of professional service firms around the world, How to Become the Firm of Choice shows just how this can be achieved in today’s competitive market.

It explains the questions firms need to ask, and the challenges they need to overcome, in each area in order to improve each aspect – and take the firm to the next level.

Legal Practice Management, eBooks
Part One
Where to begin
Oh no! Not another bloody meeting!
Cliff’s opening remarks
Nathan’s story
Questions from partners
Mark’s opening comments
Mark’s findings
Categorizing the issues
Let’s get to work
Market questions
Client questions
People questions
Financial questions
Underpinning beliefs questions
What we agreed to agree
Mark’s closing comments
Cliff’s closing comments

Part Two
Two weeks later
Mark’s opening comments
Findings & proposals ◦Markets team
Making it happen
Change is tough
What do we do with the partners who don’t want to join us?
A picture is worth a thousand words

Part Three
Two years later
A final word