PR and Communications for Lawyers

• Defines PR and its relationship to marketing and advertising
• Covers ‘traditional’ areas such as press releases and giving interviews
• Examines in-depth issues including ‘proactive’ profile building, crisis management, and litigation PR
• Discusses the breadth of media available with particular attention paid to social media and Web 2.0
• Specific chapters explore internal communications and communication techniques for the individual lawyer
• Includes case studies to highlight good and bad practice