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The International Code of Marketing of Breast-milk Substitutes


ISBN13: 9789041111005
ISBN: 904111100X
Published: December 1998
Publisher: Brill Academic Publishers
Format: Paperback
Price: £182.00



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The International Code of Marketing of Breast-milk Substitutes is the first original legal instrument of its kind adopted by the World Health Organization, in co-operation with UNICEF. This analysis of the provisions of the International Code gives a detailed account of its history. It describes the aim of the Code and its material scope and definitions, as well as its implementation and the question of whether or not member-states of WHO are under a legal obligation to implement it. Modes of implementation are addressed, as is the monitoring of the International Code by states, individually and collectively, as well as self-monitoring by the infant-food industry, and the role of NGOs, institutions and individuals in the process. An appendix presents the text of the International Code, and the relevant resolutions of the World Health Assembly and the Executive Board of WHO.

Contents:
Part 1 The history of the International Code: the historical development of the International Code; the final phase of the preparation of the International Code (January-May 1981).
Part 2 The International Code of Marketing of Breast-Milk Substitutes: the aim of the International Code; the material scope of the International Code; definitions of the International Code; information and education under the regime of the International Code; advertising and promotion of products covered by the International Code; the position of the health-care system under the International Code; the position of the health workers under the International Code; company employees; labelling; quality of food products covered by the International Code; implementation of the International Code; the monitoring of the International Code.