Using Franchising to Take Your Business International: ICC Strategies and Guidance for Master Franchising, Area Development and Other Arrangements

Building an international network can bring great rewards. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how franchise companies should go international.

Aimed at firms that already have a multi-unit operation that has proven successful in one market, this guide will help you to decide whether or not to take the next step.

With a truly global perspective, the authors have taken into account differences in common law and civil law systems, as well as local legislative frameworks. Written in an accessible style, the text covers the full range of legal and business questions companies should consider in detail, including:-

• Potential risks and pitfalls
• Market and financial research
• Legal and operational planning
• How to choose a candidate
• Exit strategies

The guide also includes sample country specific information in a series of annexes and checklists of issues to be included in three of the major contract types used for international expansion.