Distribution and Marketing of Drugs: A Global Guide From Practical Law 2nd ed

The new 2nd edition of Distribution and Marketing of Drugs: A Global Guide From Practical Law is the essential reference guide for pharmaceutical companies, legal professionals and marketing organisations worldwide. Covering 26 major jurisdictions, it helps manage the legal risks associated with the distribution and promotion of drugs under different national laws.

• Provides a well-organised starting point for international reference
• Includes contributions from leading local practitioners who are experts in the field
• Uses a reader-friendly Q&A format that enables quick and easy cross-jurisdictional comparisons
• Answers the key questions of multinational organisations
• Covers both retail and wholesale distribution and marketing
• Looks at topics such as the relevance of industry codes, marketing via social media, provision of samples, engagement with patient organisations, and legal sanctions
• Provides straightforward, practical commentary on each jurisdiction and the respective legal systems