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Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

Tshimanga Kongolo

ISBN13: 9781138298965
Published: June 2019
Publisher: Routledge
Country of Publication: UK
Format: Hardback
Price: £171.99



This is a Print On Demand Title.

The publisher will print a copy to fulfill your order. Books can take between 1 to 3 weeks. Looseleaf titles between 1 to 2 weeks.

Also available as
eBook (ePub)
9781000008739
£46.99

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.

　 This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

Subjects:
Intellectual Property Law
Contents:
1: General Introduction
2: Chapter 1: Conceptual Framework
3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status
4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World
5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World
6: Chapter 5: Branding Innovations in the Developing World
7: Chapter 6: General Conclusion

Series: Routledge Research in Intellectual Property

Cover of Intellectual Property Rights and Competition Law in India
Intellectual Property Rights and Competition Law in India
Edited by: Rajni Malhotra Dhingra, Nisha Dhanraj Dewani
ISBN 9781032749198
Published May 2026
Routledge
£47.99
Cover of Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property
Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property
Ettore M. Lombardi
ISBN 9781032543451
Published May 2026
Routledge
£47.99
Cover of Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights
Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights
Mira Moldawer
ISBN 9781041073093
Published February 2026
Routledge
£171.99
Cover of Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights (eBook)
Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights (eBook)
Mira Moldawer
ISBN 9781040622162
Published February 2026
Routledge
£47.99

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Cover of Copyright Law in Photographic Works: Authorship, Originality and Protection (eBook)
Copyright Law in Photographic Works: Authorship, Originality and Protection (eBook)
Faisal Alamri
ISBN 9781040399101
Published July 2025
Routledge
£47.99

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Cover of Copyright Law in Photographic Works: Authorship, Originality and Protection
Copyright Law in Photographic Works: Authorship, Originality and Protection
Faisal Alamri
ISBN 9781032952635
Published July 2025
Routledge
£171.99
Cover of Intellectual Property and Emerging Technologies: Generated Global IP Issues and Challenges
Intellectual Property and Emerging Technologies: Generated Global IP Issues and Challenges
Tshimanga Kongolo
ISBN 9781032313016
Published November 2024
Routledge
£171.99
Cover of Intellectual Property and Emerging Technologies: Generated Global IP Issues and Challenges (eBook)
Intellectual Property and Emerging Technologies: Generated Global IP Issues and Challenges (eBook)
Tshimanga Kongolo
ISBN 9781040226179
Published November 2024
Routledge
£47.99

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Cover of Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property (eBook)
Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property (eBook)
Ettore M. Lombardi
ISBN 9781040132999
Published September 2024
Routledge
£47.99

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Cover of Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property
Digitization, Copyright and the Law: Copyleft and the Future of Intellectual Property
Ettore M. Lombardi
ISBN 9781032543338
Published September 2024
Routledge
£187.99
Cover of Intellectual Property and Development: Geographical Indications in Practice
Intellectual Property and Development: Geographical Indications in Practice
Barbara Pick
ISBN 9781032399454
Published August 2024
Routledge
£43.99
Cover of Intellectual Property Rights and Competition Law in India
Intellectual Property Rights and Competition Law in India
Edited by: Rajni Malhotra Dhingra, Nisha Dhanraj Dewani
ISBN 9781032733258
Published August 2024
Routledge
£171.99
Cover of Intellectual Property Rights and Competition Law in India (eBook)
Intellectual Property Rights and Competition Law in India (eBook)
Edited by: Rajni Malhotra Dhingra, Nisha Dhanraj Dewani
ISBN 9781040113301
Published August 2024
Routledge
£47.99

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Cover of The Subject of Copyright: Perspectives from Law, Aesthetics and Cognitive Science (eBook)
The Subject of Copyright: Perspectives from Law, Aesthetics and Cognitive Science (eBook)
Ewa Laskowska-Litak
ISBN 9781000963694
Published September 2023
Routledge
£43.99

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Cover of The Subject of Copyright: Perspectives from Law, Aesthetics and Cognitive Science
The Subject of Copyright: Perspectives from Law, Aesthetics and Cognitive Science
Ewa Laskowska-Litak
ISBN 9781032412764
Published September 2023
Routledge
£171.99
Cover of Intellectual Property Law in Africa: Harmonising Administration and Policy
Intellectual Property Law in Africa: Harmonising Administration and Policy 2nd ed
Caroline B. Ncube
ISBN 9781032315324
Published June 2023
Routledge
£171.99
Cover of Collective Management of Music Copyright: A Comparative Analysis of China, the United States and Australia (eBook)
Collective Management of Music Copyright: A Comparative Analysis of China, the United States and Australia (eBook)
Qinqing Xu
ISBN 9781000867206
Published April 2023
Routledge
£46.99

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Cover of Collective Management of Music Copyright: A Comparative Analysis of China, the United States and Australia
Collective Management of Music Copyright: A Comparative Analysis of China, the United States and Australia
Qinqing Xu
ISBN 9781032281025
Published April 2023
Routledge
£171.99
Cover of Copyright, Data and Creativity in the Digital Age: A Journey through FEIST
Copyright, Data and Creativity in the Digital Age: A Journey through FEIST
Julian Warner
ISBN 9780367537142
Published January 2023
Routledge
£43.99
Cover of The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link
The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link
Andrea Zappalaglio
ISBN 9780367701222
Published January 2023
Routledge
£43.99
Cover of The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link (eBook)
The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link (eBook)
Andrea Zappalaglio
ISBN 9781000342352
Published January 2023
Routledge
£43.99

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Cover of Copyright Law and Translation: Access to Knowledge in Developing Economies
Copyright Law and Translation: Access to Knowledge in Developing Economies
Chamila Talagala
ISBN 9780367760946
Published January 2023
Routledge
£43.99
Cover of Intellectual Property and Development: Geographical Indications in Practice
Intellectual Property and Development: Geographical Indications in Practice
Barbara Pick
ISBN 9780367513429
Published December 2022
Routledge
£145.99
Cover of Intellectual Property and Development: Geographical Indications in Practice (eBook)
Intellectual Property and Development: Geographical Indications in Practice (eBook)
Barbara Pick
ISBN 9781000810219
Published December 2022
Routledge
£43.99

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Cover of Streaming and Copyright Law: An end-user perspective
Streaming and Copyright Law: An end-user perspective
Lasantha Ariyarthana
ISBN 9781032260860
Published September 2022
Routledge
£171.99
Cover of The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link
The Transformation of EU Geographical Indications Law: The Present, Past and Future of the Origin Link
Andrea Zappalaglio
ISBN 9780367338411
Published May 2021
Routledge
£171.99
Cover of Copyright Law and Translation: Access to Knowledge in Developing Economies
Copyright Law and Translation: Access to Knowledge in Developing Economies
Chamila S. Talagala
ISBN 9780367861063
Published May 2021
Routledge
£171.99
Cover of SEPs, SSOs and FRAND: Asian and Global Perspectives on Fostering Innovation in Interconnectivity
SEPs, SSOs and FRAND: Asian and Global Perspectives on Fostering Innovation in Interconnectivity
Edited by: Kung-Chung Liu, Reto M. Hilty
ISBN 9780367429379
Published December 2019
Routledge
£187.99
Cover of SEPs, SSOs and FRAND: Asian and Global Perspectives on Fostering Innovation in Interconnectivity (eBook)
SEPs, SSOs and FRAND: Asian and Global Perspectives on Fostering Innovation in Interconnectivity (eBook)
Edited by: Kung-Chung Liu, Reto M. Hilty
ISBN 9781000760071
Published December 2019
Routledge
£46.99

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Cover of Law, Technology and Cognition: The Human Element in Online Copyright Infringement
Law, Technology and Cognition: The Human Element in Online Copyright Infringement
Hayleigh Bosher
ISBN 9780367338336
Published November 2019
Routledge
£171.99
Cover of Law, Technology and Cognition: The Human Element in Online Copyright Infringement (eBook)
Law, Technology and Cognition: The Human Element in Online Copyright Infringement (eBook)
Hayleigh Bosher
ISBN 9781000735406
Published November 2019
Routledge
£46.99

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Cover of Intellectual Property Law and Plant Protection: Challenges and Developments in Asia
Intellectual Property Law and Plant Protection: Challenges and Developments in Asia
Edited by: Kamalesh Adhikari, David J. Jefferson
ISBN 9780367180997
Published October 2019
Routledge
£171.99
Cover of Annotated Leading Trademark Cases in Major Asian Jurisdictions (eBook)
Annotated Leading Trademark Cases in Major Asian Jurisdictions (eBook)
Edited by: Kung-Chung Liu
ISBN 9781000699746
Published October 2019
Routledge
£46.99

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Cover of Annotated Leading Trademark Cases in Major Asian Jurisdictions
Annotated Leading Trademark Cases in Major Asian Jurisdictions
Edited by: Kung-Chung Liu
ISBN 9780367313432
Published October 2019
Routledge
£187.99
Cover of Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age
Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age
Bhamati Viswanathan
ISBN 9781138477490
Published July 2019
Routledge
£171.99
Cover of Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age (eBook)
Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age (eBook)
Bhamati Viswanathan
ISBN 9781351104784
Published July 2019
Routledge
£46.99

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Cover of Biotechnology, Patents and Morality: A Deliberative and Participatory Paradigm for Reform
Biotechnology, Patents and Morality: A Deliberative and Participatory Paradigm for Reform
Maureen O'Sullivan
ISBN 9780367181246
Published June 2019
Routledge
£145.99
Cover of Biotechnology, Patents and Morality: A Deliberative and Participatory Paradigm for Reform (eBook)
Biotechnology, Patents and Morality: A Deliberative and Participatory Paradigm for Reform (eBook)
Maureen O'Sullivan
ISBN 9780429595035
Published June 2019
Routledge
£38.99

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Cover of Intellectual Property and Access to Medicines in Africa: A Regional Framework for Access
Intellectual Property and Access to Medicines in Africa: A Regional Framework for Access
Olasupo Owoeye
ISBN 9781138343382
Published June 2019
Routledge
£171.99
Cover of Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations (eBook)
Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations (eBook)
Tshimanga Kongolo
ISBN 9781000008739
Published June 2019
Routledge
£46.99

Due to a technical issue some ebooks are not available to order.

Cover of Intellectual Property and Access to Medicines in Africa: A Regional Framework for Access (eBook)
Intellectual Property and Access to Medicines in Africa: A Regional Framework for Access (eBook)
Olasupo Owoeye
ISBN 9780429799228
Published June 2019
Routledge
£46.99

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Cover of The Patentability of Software: Software as Mathematics
The Patentability of Software: Software as Mathematics
Anton Hughes
ISBN 9781138240599
Published March 2019
Routledge
£145.99
Cover of The Patentability of Software: Software as Mathematics (eBook)
The Patentability of Software: Software as Mathematics (eBook)
Anton Hughes
ISBN 9781315283197
Published March 2019
Routledge
£46.99

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Cover of Contemporary Issues in Pharmaceutical Patent Law
Contemporary Issues in Pharmaceutical Patent Law
Edited by: Bryan Mercurio, Daria Kim
ISBN 9780367193386
Published January 2019
Routledge
£50.99
Cover of Intellectual Property, Finance and Corporate Governance (eBook)
Intellectual Property, Finance and Corporate Governance (eBook)
Janice Denoncourt
ISBN 9781317287612
Published April 2018
Routledge
£46.99

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Cover of Intellectual Property, Finance and Corporate Governance
Intellectual Property, Finance and Corporate Governance
Janice Denoncourt
ISBN 9781138186255
Published April 2018
Routledge
£171.99
Cover of The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design
The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design
Stina Teilmann-Lock
ISBN 9781138103986
Published June 2017
Routledge
£55.99
Cover of Contemporary Issues in Pharmaceutical Patent Law
Contemporary Issues in Pharmaceutical Patent Law
Edited by: Bryan Mercurio, Daria Kim
ISBN 9781138934481
Published February 2017
Routledge
£171.99
Cover of Contemporary Issues in Pharmaceutical Patent Law (eBook)
Contemporary Issues in Pharmaceutical Patent Law (eBook)
Edited by: Bryan Mercurio, Daria Kim
ISBN 9781317389781
Published February 2017
Routledge
£50.99

Due to a technical issue some ebooks are not available to order.

Cover of Well-Known Trade Marks: A Comparative Study of Japan and the EU
Well-Known Trade Marks: A Comparative Study of Japan and the EU
Hiroko Onishi
ISBN 9781138713338
Published January 2017
Routledge
£57.99
Cover of Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development
Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development
Teshager W. Dagne
ISBN 9781138212374
Published July 2016
Routledge
£61.99
Cover of Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas
Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas
Sharon B. Le Gall
ISBN 9781138665484
Published March 2016
Routledge
£55.99
Cover of Intellectual Property Policy, Law and Administration in Africa
Intellectual Property Policy, Law and Administration in Africa
Caroline B. Ncube
ISBN 9781138820739
Published October 2015
Routledge
Out of print
Cover of Intellectual Property Policy, Law and Administration in Africa (eBook)
Intellectual Property Policy, Law and Administration in Africa (eBook)
Caroline B. Ncube
ISBN 9781317589952
Published October 2015
Routledge
Out of print
Cover of Intellectual Property Rights and Competition in Standard Setting: Objectives and Tensions
Intellectual Property Rights and Competition in Standard Setting: Objectives and Tensions
Valerio Torti
ISBN 9781138941571
Published October 2015
Routledge
£171.99
Cover of Intellectual Property Rights and Competition in Standard Setting: Objectives and Tensions (eBook)
Intellectual Property Rights and Competition in Standard Setting: Objectives and Tensions (eBook)
Valerio Torti
ISBN 9781317376644
Published October 2015
Routledge
£50.99

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Cover of The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis
The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis
Niva Elkin-Koren, Eli Salzberger
ISBN 9781138786578
Published September 2015
Routledge
£50.99
Cover of Health Technologies and International Intellectual Property Law: A Precautionary Approach
Health Technologies and International Intellectual Property Law: A Precautionary Approach
Phoebe Li
ISBN 9781138937581
Published August 2015
Routledge
£33.99
Cover of The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design
The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design
Stina Teilmann-Lock
ISBN 9780415737203
Published August 2015
Routledge
£171.99
Cover of The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design (eBook)
The Object of Copyright: A Conceptual History of Originals and Copies in Literature, Art and Design (eBook)
Stina Teilmann-Lock
ISBN 9781317804598
Published August 2015
Routledge
£55.99

Due to a technical issue some ebooks are not available to order.

Cover of Well-Known Trade Marks: A Comparative Study of Japan and the EU (eBook)
Well-Known Trade Marks: A Comparative Study of Japan and the EU (eBook)
Hiroko Onishi
ISBN 9781136027925
Published July 2015
Routledge
£57.99

Due to a technical issue some ebooks are not available to order.

Cover of Well-Known Trade Marks: A Comparative Study of Japan and the EU
Well-Known Trade Marks: A Comparative Study of Japan and the EU
Hiroko Onishi
ISBN 9780415521314
Published July 2015
Routledge
£171.99
Cover of Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development (eBook)
Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development (eBook)
Teshager W. Dagne
ISBN 9781317701910
Published September 2014
Routledge
£61.99

Due to a technical issue some ebooks are not available to order.

Cover of Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development
Intellectual Property and Traditional Knowledge in the Global Economy: Translating Geographical Indications for Development
Teshager W. Dagne
ISBN 9781138013902
Published September 2014
Routledge
£187.99
Cover of A Politics of Patent Law: Crafting the Participatory Patent Bargain
A Politics of Patent Law: Crafting the Participatory Patent Bargain
Kali Murray
ISBN 9781138789920
Published April 2014
Routledge
£61.99
Cover of Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas (eBook)
Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas (eBook)
Sharon B. Le Gall
ISBN 9781136026645
Published January 2014
Routledge
£55.99

Due to a technical issue some ebooks are not available to order.

Cover of Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas
Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Carribbean and the Americas
Sharon B. Le Gall
ISBN 9780415640428
Published January 2014
Routledge
£171.99
Cover of Health Technologies and International Intellectual Property Law: A Precautionary Approach (eBook)
Health Technologies and International Intellectual Property Law: A Precautionary Approach (eBook)
Phoebe Li
ISBN 9781135916848
Published January 2014
Routledge
£33.99

Due to a technical issue some ebooks are not available to order.

Cover of Health Technologies and International Intellectual Property Law: A Precautionary Approach
Health Technologies and International Intellectual Property Law: A Precautionary Approach
Phoebe Li
ISBN 9780415823616
Published January 2014
Routledge
£103.99
Cover of Private Copying: The Scope of User Freedom in EU Digital Copyright
Private Copying: The Scope of User Freedom in EU Digital Copyright
Stavroula Karapapa
ISBN 9781138016835
Published January 2014
Routledge
£43.99
Cover of Copyright Industries and the Impact of Creative Destruction: Copyright Expansion and the Publishing Industry
Copyright Industries and the Impact of Creative Destruction: Copyright Expansion and the Publishing Industry
Jiabo Liu
ISBN 9780415523882
Published December 2012
Routledge
£171.99
Cover of Copyright Industries and the Impact of Creative Destruction: Copyright Expansion and the Publishing Industry (eBook)
Copyright Industries and the Impact of Creative Destruction: Copyright Expansion and the Publishing Industry (eBook)
Jiabo Liu
ISBN 9781135126452
Published December 2012
Routledge
£50.99

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Cover of The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis
The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis
Niva Elkin-Koren, Eli Salzberger
ISBN 9780415499088
Published October 2012
Routledge
£171.99
Cover of The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis (eBook)
The Law and Economics of Intellectual Property in the Digital Age: The Limits of Analysis (eBook)
Niva Elkin-Koren, Eli Salzberger
ISBN 9781136249501
Published October 2012
Routledge
£50.99

Due to a technical issue some ebooks are not available to order.

Cover of A Politics of Patent Law: Crafting the Participatory Patent Bargain
A Politics of Patent Law: Crafting the Participatory Patent Bargain
Kali Murray
ISBN 9780415565172
Published August 2012
Routledge
£171.99
A Politics of Patent Law: Crafting the Participatory Patent Bargain (eBook)
Kali Murray
ISBN 9781136225529
Published August 2012
Routledge
£61.99

Due to a technical issue some ebooks are not available to order.

Cover of Private Copying: The Scope of User Freedom in EU Digital Copyright (eBook)
Private Copying: The Scope of User Freedom in EU Digital Copyright (eBook)
Stavroula Karapapa
ISBN 9781136294303
Published May 2012
Routledge
£43.99

Due to a technical issue some ebooks are not available to order.

Cover of Private Copying: The Scope of User Freedom in EU Digital Copyright
Private Copying: The Scope of User Freedom in EU Digital Copyright
Stavroula Karapapa
ISBN 9780415674720
Published May 2012
Routledge
£171.99
Cover of Intellectual Property Overlaps: Theory, Strategies, and Solutions (eBook)
Intellectual Property Overlaps: Theory, Strategies, and Solutions (eBook)
Robert Tomkowicz
ISBN 9781136637865
Published September 2011
Routledge
£50.99

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Cover of Intellectual Property Overlaps: Theory, Strategies, and Solutions
Intellectual Property Overlaps: Theory, Strategies, and Solutions
Robert Tomkowicz
ISBN 9780415668163
Published September 2011
Routledge
£171.99
Cover of Intellectual Property in Global Governance: The Crisis of Equity in the Knowledge Economy (eBook)
Intellectual Property in Global Governance: The Crisis of Equity in the Knowledge Economy (eBook)
Chidi Oguamanam
ISBN 9781136659461
Published August 2011
Routledge
£33.99

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Cover of Intellectual Property in Global Governance: The Crisis of Equity in the Knowledge Economy
Intellectual Property in Global Governance: The Crisis of Equity in the Knowledge Economy
Chidi Oguamanam
ISBN 9780415564175
Published August 2011
Routledge
£103.99