Trade Marks: Law and Practice 5th ed

Trade Marks: Law and Practice is a concise account of UK trade marks law within the European and international context. It is essential reading for intellectual property lawyers in private practice or in-house, commercial lawyers, policy makers in government, trade mark agents and attorneys, trainees, academics and students. Non-specialist lawyers will also appreciate the accessible treatment of this complex area of law.

Written by Alison Firth and expert co-authors, the new edition of this practical guide will include the following key updates:

• Changes to legislation, rules and regulations at the national and EU levels pursuant to the revision and recasting of the EU Trade Mark Directive in 2015 and its implementation
• Recent European and national case law including Cartier, Skykick and KitKat
• The changing role of the UK in the global trade mark system following its exit from the EU, and
• Changes to practice in the UK IPO and EU IPO concerning the registration of trade mark, including the impact of the removal of the requirement that the representation of a trade mark must be graphical