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Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

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UK Public Holiday Monday 28th May

Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.

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Ambush Marketing and Brand Protection Law and Practice 2nd ed


ISBN13: 9780199696451
Previous Edition ISBN: 9781847033949
Published: November 2011
Publisher: Oxford University Press
Country of Publication: UK
Format: Hardback
Price: £195.00



Despatched in 4 to 6 days.

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners.

Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.

Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space).

With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.

Subjects:
Intellectual Property Law
Contents:
Part A - Introduction
1: Ambush Marketing
2: The Sponsorship Relationship
Part B - United Kingdom Law
3: Using Trade Marks
4: Using all your Intellectual Property
5: Sui Generis Protection: The Olympics and Paralympics
6: Sui Generis Protection Against Ambush Marketing
7: Exploiting the Rights to Prevent Ambush Marketing
8: Using Advertising and Trade Regulation
9: Selling Tickets or Using them for Promotional Purposes
10: Enforcement
Part C - Other Laws
11: USA
12: Australia
13: New Zealand
14: Canada
15: South Africa
16: Evolution of Ambush Marketing Laws around the World
Materials;