Subjects:

Media and Entertainment Law

Contents:

Basics and background

current trends in broadcast and cable licensing

who are the players

licensing strategies and their implementation

case studies

the future of television merchandising. Appendices.

Out Of Print

This work, aimed at broadcast and cable television executives, provides an overview of merchandise licensing. It offers an historical context and a look at current and future trends. It discusses how to evaluate and implement a licensing programme based on a character, television programme, or a brand, and looks at the players involved in television-based licensing and their respective roles. It contains a variety of case studies, which are used to illustrate the points discussed in the book.