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Copyrights and Trademarks for Media Professionals is for professionals and students working in all areas of media, who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice. Copyrights and Trademarks is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works which are at the core of the business of communicating. Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what is on those channels that reflects their ultimate value.;Lutzker takes the laws of Intellectual Property-copyright and trademark-and translates them into plain English, answering those puzzling questions about what can be used on the air or in print, and who really owns photographs, videos, storylines and titles.