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E-Finance: Law and Regulation addresses the legal and regulatory issues that arise for firms providing financial services online. It covers, in a comprehensive manner, the raft of recent e-specific legislation such as the E-Money Directive and Distance Marketing of Financial Services Directive that is crucial for financial services providers to comply with in providing e-finance. Drawing on Lovells' extensive practical experience advising long-standing financial services clients and Internet start-ups in the financial services field, the book not only considers specific financial services regulation but deals with the important related areas such as branding, technology, data protection and jurisdiction to help businesses understand how e-legislation affects their day-to-day activities.