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Wildy’s Book News

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Vol 22 No 3 March/April 2017

Book of the Month

Cover of Company Directors: Duties, Liabilities and Remedies

Company Directors: Duties, Liabilities and Remedies

Edited by: Simon Mortimore
Price: £225.00

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UK Public Holiday May 2017

Wildy's will be closed on Monday 1st May and will re-open on Tuesday 2nd May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual Credit Cards will not be charged until the order is processed and ready to despatch.

Any non-UK eBook orders placed after 5pm on the Friday 28th April will not be processed until Tuesday 2nd May. UK eBook orders will be processed as normal.

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Brand Protection: Understanding and Managing Threats to Your Brand

Publication abandoned lge

ISBN13: 9780566085932
Publisher: Gower Publishing Limited
Country of Publication: UK
Format: Hardcover
Price: Publication Abandoned

Brand Protection pulls together the guidance on the legal protection of a brand's value. The first part of the book establishes the basis for this value and how it is generated - this includes both the tangible and intangible elements of brand value. Part Two covers all of the threats faced by brands and explains how to counter them; these include everything from counterfeiting and parallel trading to product contamination and defamation. Part Three covers the legal issues related to brand management and explains the importance of trade mark registration and how to create a registration strategy. Part Four covers good management practice relating to brand protection including subjects such as market monitoring, using litigation and so on. Part Five explains how to exploit your brand, through licensing and extensions, franchising, co-branding in a way that minimizes and avoids the threats that might be raised by these activities.