Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 22 No 4 April/May 2017

Book of the Month

Cover of Whistleblowing: Law and Practice

Whistleblowing: Law and Practice

Price: £175.00

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


UK Public Holiday May 2017

Wildy's will be closed on Monday 29th May and will re-open on Tuesday 30th May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual Credit Cards will not be charged until the order is processed and ready to despatch.

Any non-UK eBook orders placed after 5pm on the Friday 26th May will not be processed until Tuesday 30th May. UK eBook orders will be processed as normal.

Hide this message

Guru in a Bottle: Essential Law for Marketers 2nd ed


ISBN13: 9780749464509
Previous Edition ISBN: 0750655003
Published: January 2013
Publisher: Kogan Page Ltd
Country of Publication: UK
Format: Paperback
Price: £19.99



Low stock.

Taking into account all recent changes in UK and European law, this book will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK.

This no-jargon and easy to read business book is ideal for anyone involved in sales and marketing - whether you are at the pinnacle of your career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline.

Ignorance of the law can result in infringement of someone else's intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price.

In extreme cases, it can even lead to insolvency and a prison sentence. This book, by one of the world's leading exponents of sales and marketing law helps to steer the reader through the legal minefield as well as provides strategies for using law as a competitive marketing weapon.