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Essential Law for Public Relations sets out the areas of law that are relevant to the PR sector, showing practitioners how to apply the law in their work and ensure the best outcomes for their clients. The book focuses on three key areas: the protection of the reputations of individuals or organizations (covering defamation, privacy, confidentiality and multi-jurisdictional digital reputation management, as well as editorial guidelines); the promotion of their clients (committing defamation, copyright laws, codes of practice); and PR issues in specific market sectors (eg, pharmaceuticals, finance, lobbying and telecommunications). In an industry undergoing radical review and change, Essential Law for Public Relations offers a clear and practical guide to the legal issues facing those in the PR sector, using case studies and interviews to illustrate the complex nature of media storms and how to navigate and survive them.