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In today’s marketplace, famous and well-known trademarks generate a commercial magnetism of such exceptional power that protection of these trademarks requires an expansion of legal principles beyond the traditional concepts of trademark and unfair competition law. Famous and Well-Known Marks uniquely explores the rationale, history and implementation of the protection of these exceptional trademarks. An invaluable guide, the fully revised and expanded second edition of this benchmark work demonstrates the principles and practice of this evolving body of international law
Purchasers of this book also have access to a website application, the Famous and Well-Known Marks Supplemental Resource, which provides a searchable database of marks that have been recognized as famous or well-known by particular jurisdictions. This database can be searched either by jurisdiction or by the mark itself. The information is based on three sources: administrative or official country lists; tribunal or judicial decisions; and domain name arbitration decisions.