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Vol 23 No 3 March/April 2018

Book of the Month

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Scamell and Gasztowicz on Land Covenants

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Secondhand & Out of Print

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This book is now Out of Print.
A new edition has been published, the details can be seen here:
Commercial Awareness: 2015/16 isbn 9780957494640

Commercial Awareness: 2013/14

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ISBN13: 9780957494619
New Edition ISBN: 9780957494640
Previous Edition ISBN: 9780955218699
Published: February 2013
Publisher: Christopher Stoakes Ltd
Country of Publication: UK
Format: Paperback
Price: Out of print

You are about to enter the world of work. Issue: your prospective employer says they expect applicants to have 'commercial awareness' or to be 'commercially aware'. You know this means you need to have some understanding of business. But this will be your first proper job in business. So how can you know about business if you've never worked in it before? You can't. This book solves that conundrum. This book is for anyone facing that dilemma, who needs to demonstrate commercial awareness in their role, but specifically for young people who are seeking their first employment or embarking on a career or are studying a vocational course where commercial awareness is a requirement or a help. Above all it's required reading for any young person attending an interview who may need to demonstrate an understanding of what commercial awareness is.

This book is a completely revised, rewritten and up-to-date version of the best-selling guide All You Need To Know About Commercial Awareness. It explains commercial awareness by looking at how businesses get and keep customers, why they need to compete, innovate and have a strategy, how they are funded, how they are organised and managed and the role of people in them. It explores the links between the private and public sectors, government and macro-economics. It shows that commercial awareness is a mindset that you can develop and provides tips and techniques for doing so.

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Commercial Law, Legal Skills and Method
Chapter 1: Business, Competition and Innovation
Chapter 2: The Quest For Customers
Chapter 3: A Sense Of Direction
Chapter 4: Business Formats
Chapter 5: Money And Business (1): Debt And Equity
Chapter 6: Money And Business (2): Cash Flow And Profit
Chapter 7: Business, Government And Macro-Economics
Chapter 8: What A Business Looks Like Inside
Chapter 9: Working Inside A Business
Chapter 10: What All Of This Means For You Final Thoughts: An Attitude Of Mind
Index / Glossary