You are about to enter the world of work. Issue: your prospective employer says they expect applicants to have 'commercial awareness' or to be 'commercially aware'. You know this means you need to have some understanding of business. But this will be your first proper job in business. So how can you know about business if you've never worked in it before? You can't. This book solves that conundrum. This book is for anyone facing that dilemma, who needs to demonstrate commercial awareness in their role, but specifically for young people who are seeking their first employment or embarking on a career or are studying a vocational course where commercial awareness is a requirement or a help. Above all it's required reading for any young person attending an interview who may need to demonstrate an understanding of what commercial awareness is.
This book is a completely revised, rewritten and up-to-date version of the best-selling guide All You Need To Know About Commercial Awareness. It explains commercial awareness by looking at how businesses get and keep customers, why they need to compete, innovate and have a strategy, how they are funded, how they are organised and managed and the role of people in them. It explores the links between the private and public sectors, government and macro-economics. It shows that commercial awareness is a mindset that you can develop and provides tips and techniques for doing so.
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