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This book aims to explain how Marketing knowledge and techniques can assist in developing a targeted approach to growth and illustrates how this knowledge and these techniques should be applied and why.
A ‘how to do it book’, that starts by looking at those widest segments of all; private/domestic and commercial clients and progressively works back to players from tiny niches such as sole practitioners, intellectual property rights, or immigration appeals as well as how ABS fit into this equation. These and many other case examples are used to explain how the actions and techniques proposed have been applied in real life and what each reader can take from that and adapt to their own firm’s benefit and, it must be said, the undoubted benefit that those clients within their chosen niches can gain from specialisms.
This approach applies to every firm, from the largest firms who probably have departments and divisions serving many niches and segments, to the smallest. That sole practitioner seeking to maximise the benefits they can derive from their limited resources.
Announced as: Targeting Client Markets