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E-commerce and Convergence: A Guide to the Law of Digital Media recognises that electronic convergence – the coming together of the internet, broadcasting and content – has at last arrived.
This book is the first text of its kind to bring together the disparate laws relating to digital content and online commercial activity. It explains the laws relating to issues as diverse as user generated content, video-on-demand, cookies and paid for searching.
The book is a practical guide aimed at both commercial executives and in-house counsel. It highlights issues not always immediately familiar to those who work with digital content including in particular laws relating to data. However, it is also a useful guide for any business starting or growing its on-line presence, especially with chapters relating to on-line contracting and branding.
Mike Butler is head of Squire Sanders Hammonds new media team. He was previously in-house counsel at Sun Microsystems. He has spent the last 17 years practising technology, data and intellectual property law. He has advised on issues ranging from the establishment of a TV and UGC channel on a mobile network to advising on the data issues arising from the MP’s expenses scandal.