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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Secondhand & Out of Print

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Promotional Marketing Law: A Practical Guide 6th ed

ISBN13: 9781847667397
Previous Edition ISBN: 9781845924560
Published: February 2011
Publisher: Bloomsbury Professional
Country of Publication: UK
Format: Paperback
Price: £75.00

In stock.

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion.

This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time.

Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Consumer Law, Media and Entertainment Law
Introduction to the legal and self-regulatory controls on sales promotion and direct marketing The self-regulatory controls examined Contractual issues and distance selling Prize Promotions Data protection issues Intellectual property Price promotions and price claims Free and extra value incentives Bribery Miscellaneous legal issues European issues Promotional marketing administration checklist