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Wildy’s Book News

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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Secondhand & Out of Print

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PR and Communications for Lawyers

Publication abandoned lge

ISBN13: 9781853288531
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback
Price: Publication Abandoned

  • Defines PR and its relationship to marketing and advertising
  • Covers ‘traditional’ areas such as press releases and giving interviews
  • Examines in-depth issues including ‘proactive’ profile building, crisis management, and litigation PR
  • Discusses the breadth of media available with particular attention paid to social media and Web 2.0
  • Specific chapters explore internal communications and communication techniques for the individual lawyer
  • Includes case studies to highlight good and bad practice