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Media Relations for Lawyers 2nd ed


ISBN13: 9781853288579
ISBN: 1853288578
Published: August 2003
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback
Price: Out of print



""Trial by media"" is now a common allegation and increasingly lawyers are expected to advocate their clients' cases in the court of public opinion as well as in the traditional courtroom. Written especially for lawyers, this text aims to answer the growing need to understand: how the media operates, how a client's case should be presented, the ethical dilemmas involved and how to avoid the inevitable pitfalls.

With this guidance lawyers should be able to make the media work for them - whether it's to help their clients or get their firm talked about or both.

The 2nd edition of this guide has been fully revised, incorporating practical new case studies, chapters on litigation support and crisis and issues management, and updated regulations in the appendix.

Subjects:
Legal Practice Management
Contents:
Introduction 1 Why bother to spend time acquiring media relations skills? 2 Setting the rules - what you can and cannot do 3 Defining and understanding today's media and handling on-line media 4 How to handle the print media 5 How to handle radio 6 How to handle television 7 Media relations for marketing 8 Litigation support 9 Crisis management - not making a disaster out of a crisis Appendix 1: Solicitors' Publicity Code 1990 Appendix 2: Guidance notes for branches of ILEX Appendix 3: C&I media relations guidelines Appendix 4: Campaigning on miscarriages of justice Appendix 5: Recommended additional reading