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Law Firm Marketing Toolkit


ISBN13: 9781907698798
Published: June 2013
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback & CD-ROM
Price: £49.95



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Increasing competitive pressures in the legal services market means it is more important than ever to market your practice effectively.

The Law Firm Marketing Toolkit provides affordable and practical guidance on how you can market your firm effectively.

This toolkit covers the key principles to consider when thinking about your customers’ experience – how you attract new clients, how to treat them, and how you keep them coming back. This practical resource:

  • offers a range of model templates and letters within the book and on its accompanying CD-ROM so you can customise them as needed. These include a:
    • SWOT analysis form
    • PESTLE analysis form
    • Social media policy
    • Sales presentation checklist
  • provides tools to help you analyse and improve your market position
  • covers all aspects of marketing including planning, branding, advertising, PR, social media and client service
  • illustrates how Law Society accreditation schemes and other resources can help you to market your services.

Subjects:
Legal Practice Management
Contents:
1. Understanding the benefits your practice gives your clients
2. Tools to help you prepare to market your practice
3. Your staff as a marketing resource
4. Selling more to existing clients
5. Selling to new clients
6. Developing and using a professional contact register (PCR)
7. The three tiers of promotion
8. Your firm’s brand
9. Your website and marketing using social media
10. How newsletters can work for your firm
11. How a literature kit can work for your firm
12. How a client registration scheme (CRS) can work for your firm
13. Serving the elderly client market
14. Advertising, sponsorship, press and public relations
15. The personal touch: personal selling and networking.