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The lucrative Asian legal market is increasingly taking on a more important role in the fortunes of western law firms. But without a clear strategy in place that reflects the unique cultural considerations of these regions, solid integration and expected rewards will not be achieved.
Managing Partner’s report on Developing a Profitable Practice in Asia provides concrete and definitive insights into how to successfully develop and optimise your international expansion strategies in Asian markets.
Packed with key case studies, crucial information and guidance, this report will enable you to:
Insightful, real life case studies from both foreign and local firms in Asia are featured throughout the report. It outlines the strategies they have used to build a strong presence in these regions and advises on how to overcome the specific strategy, marketing and management challenges faced.
Case studies include:
This cutting-edge report provides the perfect combination of sound management advice and innovative ideas – it is the essential purchase for any firm serious about capitalising on the lucrative Asian market.