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Wildy’s Book News

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Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

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UK Public Holiday Monday 28th May

Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.

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Best Practices in Legal Marketing

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ISBN13: 9781908640031
Published: December 2011
Publisher: Ark Group
Country of Publication: UK
Format: Paperback, A4
Price: £145.00



Despatched in 7 to 9 days.

Number of Pages: 82

  • Working with tighter budgets?
  • Greater demand to show return on investment?
  • Difficulty gaining strategic buy-in and engaging partners in the marketing process?
You’ll be hard-pressed to find a legal marketing professional who is not burdened by these key challenges in today’s legal market. So what’s your game plan?

Managing Partner’s report, Best Practices in Legal Marketing is a practical, must-have guide for all legal marketers, business developers and firm leaders looking to tackle these challenges head on at both an operational and strategic level.

It highlights how to respond to changes in the legal market to ensure your firm’s survival and provides innovative strategies for exploiting the changes to your firm's advantage.

Leading legal marketing experts - Laurie Young, Andrew Hedley, Kim Tasso, Paula Black, Bruce Marcus, and Dr Silvia Hodges – share their insights into cutting-edge best practices and advise on implementing them within your own firm, including how to:

  • Deal with market changes through effective scenario planning;
  • Deliver improved client satisfaction through exceptional client service and relationship strategy;
  • Create a framework for a successful marketing and business development (BD) strategy;
  • Detail ROI for your firm's marketing and BD activities;
  • Create impact with a reduced marketing and relationship management budget;
  • Get partners on board, engaged with and involved in delivering your firm’s marketing strategy; and much more…
Key factors, worked examples and critical action points are featured throughout this report for you to include as part of your own action plan for addressing these key issues within your firm.

Ensure your firm is equipped to deliver the quality service that both its internal and external clients expect.