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Number of Pages: 82
Managing Partner’s report, Best Practices in Legal Marketing is a practical, must-have guide for all legal marketers, business developers and firm leaders looking to tackle these challenges head on at both an operational and strategic level.
It highlights how to respond to changes in the legal market to ensure your firm’s survival and provides innovative strategies for exploiting the changes to your firm's advantage.
Leading legal marketing experts - Laurie Young, Andrew Hedley, Kim Tasso, Paula Black, Bruce Marcus, and Dr Silvia Hodges – share their insights into cutting-edge best practices and advise on implementing them within your own firm, including how to:
Ensure your firm is equipped to deliver the quality service that both its internal and external clients expect.