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Vol 23 No 5 May/June 2018

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Drafting Commercial Agreements

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Trustmarks in E-Commerce: The Value of Web Seals and the Liability of their Providers

ISBN13: 9789067042963
Published: June 2009
Publisher: T.M.C. Asser Press
Country of Publication: The Netherlands
Format: Hardback
Price: £50.99

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Trustmark Organisations (TMOs) are independent parties which provide e-merchants with trustmarks – a label or visual representation indicating that a product, process, or service conforms to specific quality characteristics. Security, privacy, and business practice are three areas in which trustmarks play an important role. TMOs will issue a trustmark to e-merchants only if they have demonstrated conformity to specific policies regarding security, privacy and business practice.

E-merchants hope that, by displaying the trustmark on their websites, e-consumers will trust their certified practice and be more likely to divulge their personal data and transact with them. Past research focuses on economic aspects of trustmarks. This book is the first comprehensive study on trustmarks and related legal aspects. It describes pros and cons of trustmarks for e-economy, e-society and e-policy, assesses TMOs’ practice, and focuses on TMOs’ liability.

  • Introduction to each chapter states what is covered, allowing readers to find information quickly
  • Poses questions and provides the relevant answers, allowing readers to focus on the key issues
  • Multidisciplinary research allows readers to gain a complete picture of trustmarks

Internet Law, Consumer Law
1. Introduction
2. Trust and trustmarks
3. Trustmarks practice
4. United States
5. England
6. Germany
7. France
8. Comparative conclusions
9. Recommendations: towards an adequate TMO third-party liability system.