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Vol 23 No 3 March/April 2018

Book of the Month

Cover of Scamell and Gasztowicz on Land Covenants

Scamell and Gasztowicz on Land Covenants

Price: £225.00

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

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Secondhand & Out of Print

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Pirates in the Middle Kingdom: The Ensuing Trademark Battle 2nd ed

ISBN13: 9789626613276
Published: December 2007
Publisher: Sweet & Maxwell Asia Ltd
Country of Publication: Hong Kong
Format: Hardback
Price: £75.00
(Second Hand)

In stock second-hand.

A 2nd edition of Pirates in the Middle Kingdom: The Art of Trademark War this book provides for a comprehensive analysis of the Trademark Law in PRC. Not merely stating the relevant law, the author will also elaborate on how the law complies with international treaties such as TRIPS and the practicalities of registration, use and enforcement of trademarks in China. At the core, this will be a practical work.

The book will not be an annotated Trademark Law, nor will it be a “step-by-step” guide to trademark law. It will instead examine all aspects of the PRC trademark regime with the aim of explaining not only the law and the policy behind, but also its practical application. The purpose of the book is to provide the reader with a useful reference as to the procedures and pitfalls in China Trade Mark Law, from registration right up to enforcement.

Most IPR publications in the market are academic in nature. This book aims to demystify the strategies used to tackle trademark pirates, which has become a serious issue in both Hong Kong and China. Original case studies from the author’s clients will be included and hence exclusive material.

With China’s entry to WTO and recent introduction and implementation of IP laws, a detailed practitioner’s text on China Trade Mark can only be invaluable to the legal profession. Moreover, with China having successfully laid herself in the role of an Olympic host in 2008, trade mark issues/disputes in the form of ambush marketing are inevitable and to this end, the Beijing municipal government enacted certain Olympics legislation, which will also be covered in this publication.

International companies are keen to protect their trademarks and the value of their trademarks can never be underestimated. China’s entry to WTO will undoubtedly attract even more foreign investors.

Key Selling Points:-

  • New edition with Chinese names inserted, updated exclusive case studies and Chinese laws
  • Author’s expertise in the area
  • Comprehensive overview on the PRC trademark regime from a practitioner’s perspective
  • Book focuses on trademark law as opposed to more general texts on IP law
  • Case studies
  • Up-to-date, covers all legislative developments including relevant Olympic legislation.
  • A “one-stop” text for the trademark practitioner. The text deals with registration of a trademark right through to enforcement and implementation
  • A chapter on Chinese language marks.