Wildy logo
(020) 7242 5778

Wildy’s Book News

Book News cover photo

Vol 23 No 3 March/April 2018

Book of the Month

Cover of Scamell and Gasztowicz on Land Covenants

Scamell and Gasztowicz on Land Covenants

Price: £225.00

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

Read More ...

Secondhand & Out of Print

Browse Secondhand Online


The Business of Intellectual Property

ISBN13: 9780195338386
Published: July 2008
Publisher: Oxford University Press
Country of Publication: USA
Format: Paperback
Price: Out of print

This book focuses on the intersection of law and business as it relates to the strategic management of intellectual property. The Business of Intellectual Property combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies to provide readers with a combination of strategic vision and practical advice that helps them to integrate such processes into their own--or their client's--operations, or to improve existing practices.

  • Written by two prominent, respected lawyers (both partners at Woodcock Washburn, one of the most respected national IP "boutiques") specializing in intellectual property law for major corporations (Coca-Cola, BellSouth, Cingular and AT&T)
  • IP practitioners, business executives and law and business students will benefit from the strategies and explanations outlined herein
  • A unique, comprehensive treatment of exactly how to strategically manage IP assets--as well as a nuanced examination of the legal and business cultures in which this management occurs