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Vol 21 No 9 Sept/Oct 2016

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The Beauty Bias: The Injustice of Appearance in Life and Law

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ISBN13: 9780199794447
Published: July 2011
Publisher: Oxford University Press USA
Country of Publication: USA
Format: Paperback
Price: £12.49

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"It hurts to be beautiful" has been a cliche for centuries. What has been far less appreciated is how much it hurts not to be beautiful. The Beauty Bias explores our cultural preoccupation with attractiveness, the costs it imposes, and the responses it demands. Beauty may be only skin deep, but the damages associated with its absence go much deeper. Unattractive individuals are less likely to be hired and promoted, and are assumed less likely to have desirable traits, such as goodness, kindness, and honesty. Three quarters of women consider appearance important to their self image and over a third rank it as the most important factor. Although appearance can be a significant source of pleasure, its price can also be excessive, not only in time and money, but also in physical and psychological health. Our annual global investment in appearance totals close to $200 billion. Many individuals experience stigma, discrimination, and related difficulties, such as eating disorders, depression, and risky dieting and cosmetic procedures. Women bear a vastly disproportionate share of these costs, in part because they face standards more exacting than those for men, and pay greater penalties for falling short. The Beauty Bias explores the social, biological, market, and media forces that have contributed to appearance-related problems, as well as feminism's difficulties in confronting them. The book also reviews why it matters. Appearance-related bias infringes fundamental rights, compromises merit principles, reinforces debilitating stereotypes, and compounds the disadvantages of race, class, and gender. Yet only one state and a half dozen localities explicitly prohibit such discrimination. The Beauty Bias provides the first systematic survey of how appearance laws work in practice, and a compelling argument for extending their reach. The book offers case histories of invidious discrimination and a plausible legal and political strategy for addressing them. Our prejudices run deep, but we can do far more to promote realistic and healthy images of attractiveness, and to reduce the price of their pursuit.

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1. Introduction
The Personal Becomes Political: The Trouble With Shoes
The Costs and Consequences of Appearance
Surveying the Foundations: Social, Biological, Economic, Technological, and Media Forces
Feminist Challenges and Responses
Appearance Discrimination: Social Wrongs and Legal Rights
Legal Frameworks
A Roadmap for Reform
2. The Importance of Appearance and the Costs of Conformity
Definitions of Attractiveness and Forms of Discrimination
Interpersonal Relationships and Economic Opportunities
Self- Esteem, Stigma, and Quality of Life
Gender Differences
The Price of Upkeep: Time and Money
Health Risks
3. The Pursuit of Beauty
Sociobiological Foundations
Cultural Values, Status, and Identity
Market Forces
The Media
The Culture of Beauty
4. Critics and Their Critics
Nineteenth and Early Twentieth Century Critics
The Contemporary Women's Movement
Personal Interests and Political Commitments
Beyond the Impasse
5. The Injustice of Discrimination
Ensuring Equal Opportunity: Challenging Stigma and Stereotypes
Challenging Subordination Based on Class, Race, Ethnicity, Gender, Disability, and Sexual Orientation
Protecting Self-Expression: Personal Liberty and Cultural Identity
The Rationale for Discrimination and Resistance to Prohibitions
The Parallel of Sex Harassment
The Contributions of Law
6. Legal Frameworks
The Limitations of Prevailing Legal Frameworks
Prohibitions on Appearance Discrimination
A Comparative Approach: European Responses to Appearance Discrimination
The Contributions and Limitations of Legal Prohibitions on Appearance Discrimination
Consumer Protection: Prohibitions on False and Fraudulent Marketing Practices
Directions for Reform
7. Strategies for Change
Defining the Goal
Business and the Media
Law and Policy