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Vol 23 No 5 May/June 2018

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Merchandise Licensing in the Television Industry

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ISBN13: 9780240802107
ISBN: 0240802101
Published: July 1998
Publisher: Butterworth-Heinemann
Country of Publication: UK
Format: Paperback
Price: Out of print

Out Of Print

This work, aimed at broadcast and cable television executives, provides an overview of merchandise licensing. It offers an historical context and a look at current and future trends. It discusses how to evaluate and implement a licensing programme based on a character, television programme, or a brand, and looks at the players involved in television-based licensing and their respective roles. It contains a variety of case studies, which are used to illustrate the points discussed in the book.

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Media and Entertainment Law
Basics and background; current trends in broadcast and cable licensing; who are the players; licensing strategies and their implementation; case studies; the future of television merchandising. Appendices.