Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 21 No 11 Nov/Dec 2016

Book of the Month

Cover of Criminal Injuries Compensation Claims

Criminal Injuries Compensation Claims

Price: £99.95

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Merchandise Licensing in the Television Industry

Image not available lge

ISBN13: 9780240802107
ISBN: 0240802101
Published: July 1998
Publisher: Butterworth-Heinemann
Country of Publication: UK
Format: Paperback
Price: Out of print



Out Of Print

This work, aimed at broadcast and cable television executives, provides an overview of merchandise licensing. It offers an historical context and a look at current and future trends. It discusses how to evaluate and implement a licensing programme based on a character, television programme, or a brand, and looks at the players involved in television-based licensing and their respective roles. It contains a variety of case studies, which are used to illustrate the points discussed in the book.

Image not available lge
Subjects:
Media and Entertainment Law
Contents:
Basics and background; current trends in broadcast and cable licensing; who are the players; licensing strategies and their implementation; case studies; the future of television merchandising. Appendices.