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Wildy’s Book News

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Vol 22 No 3 March/April 2017

Book of the Month

Cover of Company Directors: Duties, Liabilities and Remedies

Company Directors: Duties, Liabilities and Remedies

Edited by: Simon Mortimore
Price: £225.00

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UK Public Holiday May 2017

Wildy's will be closed on Monday 1st May and will re-open on Tuesday 2nd May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

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Trademarks

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ISBN13: 9780333725887
ISBN: 0333725883
Published: August 1999
Publisher: Palgrave Macmillan
Country of Publication: UK
Format: Hardback
Price: £84.00



Despatched in 4 to 6 days.

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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Subjects:
Intellectual Property Law
Contents:
Introduction
PART 1: WHAT IS A TRADEMARK
PART 2: HOW TO CREATE TRADEMARKS
PART 3: HOW TO PROTECT TRADEMARKS
PART 4: TRADEMARK MANAGEMENT
PART 5: MANAGING AND EXPLOITING BRANDS
PART 6: THE FUTURE OF TRADEMARKS AND BRANDING