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Vol 21 No 11 Nov/Dec 2016

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Trademarks

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ISBN13: 9780333725887
ISBN: 0333725883
Published: August 1999
Publisher: Palgrave Scholarly
Country of Publication: UK
Format: Hardback
Price: £84.00



Despatched in 4 to 6 days.

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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Subjects:
Intellectual Property Law
Contents:
Introduction
PART 1: WHAT IS A TRADEMARK
PART 2: HOW TO CREATE TRADEMARKS
PART 3: HOW TO PROTECT TRADEMARKS
PART 4: TRADEMARK MANAGEMENT
PART 5: MANAGING AND EXPLOITING BRANDS
PART 6: THE FUTURE OF TRADEMARKS AND BRANDING