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Vol 23 No 5 May/June 2018

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Working for McDonald's in Europe

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Tony RoyleNottingham Trent University

ISBN13: 9780415207867
ISBN: 041520786X
Published: July 2000
Publisher: Taylor & Francis
Format: Hardback
Price: £140.00

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognised as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. The author analyses the conflict between the McDonald's corporation and the industrial relations systems of the European countries within which it operated, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism. Key features include: an overview of the McDonald's Corporation's development and structure an analysis of its corporate culture and the issues of franchising an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council

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1. Liberalism, Collectivism and the Multinational Corporation: In the ring: liberalism versus collectivism, Regulating employment rights in mulinationals, Clarifying some concepts, Research issues and questions, Outline of the book 2. Welcome to Big Mac; From small acorns..., Enter the salesman, Exporting 'McBurgers', The problems of international expansion, Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise, The McDonald's franchise system, Financial costs and the application process, Outsiders and insiders, 'Traiters within': the MOA, Imposing uniformity, The distinction between the franchisee and the company restaurant manager, Capital expenditure, Franchises: working the employees harder? Appointment, promotion, recruitment and training, Staffing levels, pay and conditions, The franchise operator: employer or employee? 4. McDonald's at Work; McWork, Managing control and consent at McDonald's, Managing subjectivity, McCulture, Labour turnover, Part-time work, Workforce characteristics, Foreign workers, 'Coasters' and ethnic minorities, McJobs, Previous work experience, Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America, It's cold outside: McDonald's and the unions around the world, Trade unions and collective bargaining in Europe, McDonald's and the European unions, 'Do it your way' Ireland and the UK, Unions in the centre: Germany, Austria, Belgium, and the Netherlands, Unions in the south: France, Spain and Italy, Unions in the north: Denmark, Finland, Norway and Sweden, Explaining low membership, Management attitudes towards unions, Franchises: the benefits of small operations, Workforce characteristics and workers' attitudes, It's not always high labour turnover and young workers, Explaining variation in union membership levels 6. 'Co-determination? What the Hell is That!?'; Understanding 'participation', 'McParticipation', Germany, Austria, Denmark, France, Netherlands, Spain, Italy, Re-regulating statutory workplace representation 7. For a Few Dollars More: Pay and Conditions; McDonald's performance pay system, Comparing basic pay, Overtime and additional rates for unsociable hours, 'For a fist full of dollars': executive pay, Probation period and notice for dismissals, Holiday entitlements, Conclusion and discussion 8. Where's the Beef? The European Works Council; The EWC directive. Establishing the McDonald's EWC, Who is an 'employee representative'?, Electing the 'employee' representatives, Electing the German EWC representative, EWC meetings and agendas, The second meeting: amending the agreement, The amended agreement, The third meeting, Co-ordinating an employee-side strategy?, Pre-meetings, Inadequate sanctions?, The EWC as an unrepresentative and ineffective 'talking shop' 9. Conclusion; Reviewing the findings, Promoting the