Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Lowe legislation jp
Sealy millman 2018 jp
Desmith out now
Uk supremem 1 8
Williams published
Luba housing

UK Public Holiday Monday 28th May

Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.

Hide this message

Bagehot on Sponsorship, Endorsement and Merchandising 2nd ed

Image not available lge

ISBN13: 9780421616509
ISBN: 0421616504
Published: October 1998
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Hardback
Price: Out of print



Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements.

Image not available lge
Subjects:
Commercial Law, Media and Entertainment Law
Contents:
How sponsorship works.; Sponsorship contract negotiation.; Sponsor's rights. ;Sponsor's obligations.; Obligations of sponsored party.;Merchandising.; Endorsement.; Sponsorship taxation. ;Basic contract points. ;Appendices.