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Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.
Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.
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Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.
Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements.