Negotiating an International Master Franchise Agreement

Negotiating an International Master Franchising Agreement provides a comprehensive guide to the structuring and negotiation of domestic and international franchising arrangements throughout the world. Based around a simulated negotiation, it offers a unique insight into the structure and commercial pressure points of a franchising transaction.

• A highly practical guide taking the reader step-by-step through the negotiation of the franchising transaction
• Unique commentary prepared by two specialist lawyers acting respectively for the franchisee and franchisor in a simulated negotiation of an international franchising arrangement
• Complete coverage of business, legal and financial issues.