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Vol 23 No 5 May/June 2018

Book of the Month

Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

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Negotiating an International Master Franchise Agreement

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ISBN13: 9780421631304
ISBN: 0421631309
Published: May 2002
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Hardback
Price: £525.00

Despatched in 4 to 6 days.

Negotiating an International Master Franchising Agreement provides a comprehensive guide to the structuring and negotiation of domestic and international franchising arrangements throughout the world. Based around a simulated negotiation, it offers a unique insight into the structure and commercial pressure points of a franchising transaction.

  • A highly practical guide taking the reader step-by-step through the negotiation of the franchising transaction
  • Unique commentary prepared by two specialist lawyers acting respectively for the franchisee and franchisor in a simulated negotiation of an international franchising arrangement
  • Complete coverage of business, legal and financial issues.

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Commercial Law
Basics of international franchising.
Proposed master franchise relationship.
Prospective master franchisee's response.
Prospective franchisor's response.
A neutral view of the issues.
Development agreement vs. master franchise.
European and UK competition law.