Subjects:

Commercial Law

Contents:

Introduction. Basics of international franchising. Proposed master franchise relationship. Prospective master franchisee's response. Prospective franchisor's response. A neutral view of the issues. Development agreement vs. master franchise. European and UK competition law.

Negotiating an International Master Franchising Agreement provides a comprehensive guide to the structuring and negotiation of domestic and international franchising arrangements throughout the world. Based around a simulated negotiation, it offers a unique insight into the structure and commercial pressure points of a franchising transaction. * A highly practical guide taking the reader step-by-step through the negotiation of the franchising transaction * Unique commentary prepared by two specialist lawyers acting respectively for the franchisee and franchisor in a simulated negotiation of an international franchising arrangement * Complete coverage of business, legal and financial issues.