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Trade Mark Licensing provides a completely rounded perspective on the subject, integrating discussion of legal concepts with extensive advice on practical concerns. The new edition has been completely updated, including expanded sections on the EU dimension of trade mark licensing, merchandising, certification marks, and taxation (including treatment under US law).
A practical, hands-on guide for day-to-day work Discusses the impact of TRIPS to trade mark licensing Includes new chapters on German, French and Benelux law Deals with trade mark licensing aspects of the Internet