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Wildy’s Book News

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Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

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UK Public Holiday Monday 28th May

Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.

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Social Media Law and Marketing: Fans, Followers and Online Infamy

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ISBN13: 9780455231860
Published: November 2013
Publisher: Thomson Reuters Australia
Country of Publication: Australia
Price: Price on Application



We live in the age of social media. For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we’re confronted by uncomfortable questions about what we can and cannot do in this brave new social world.

This is Australia’s first publication dedicated to social media law and marketing. It’s a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.

Included in this book:

  • How to grow a loyal social media following. including lots of practical examples of what has worked – and what hasn’t
  • Key legal issues you’re likely to encounter in social media, including defamation, IP infringement, terms of service issues, competition regulations, and privacy
  • Damage Control 101: learn how to deftly avert or manage PR disasters on social media
  • How to develop and implement a social media policy for your organisation
This is the only book you’ll need to navigate the social media legal and marketing maze.

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Subjects:
Other Jurisdictions , Media and Entertainment Law, Australia
Contents:
1. Introduction
2. Getting Started: Choosing a Social Network and Putting Systems in Place
3. Developing a Social Media Policy
4. Building a Following: Think strategic, be unorthodox
5. Damage Control 101
6. Legal Pitfalls in Social Media
7. Monitoring, Managing and Measuring Results
8. The Changing Social Media Landscape, and Future-Proofing your Social Media Investment