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We live in the age of social media. For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we’re confronted by uncomfortable questions about what we can and cannot do in this brave new social world.
This is Australia’s first publication dedicated to social media law and marketing. It’s a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.
Included in this book: