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Wildy’s Book News

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Vol 22 No 4 April/May 2017

Book of the Month

Cover of Whistleblowing: Law and Practice

Whistleblowing: Law and Practice

Price: £175.00

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UK Public Holiday May 2017

Wildy's will be closed on Monday 29th May and will re-open on Tuesday 30th May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

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Technology Licensing

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ISBN13: 9780471130819
ISBN: 0471130818
Published: April 1996
Publisher: John Wiley & Sons Ltd
Format: Hardback
Price: £155.00



Despatched in 5 to 7 days.

This book explains how and where licensing fits into a corporation's organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance. The book consider include quality control, market share, revenue-generation, and other key issues.

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Contents:
Partial table of contents: LICENSING STRATEGY. Vital Resource of the Future--Knowledge (R. Parr & P. Sullivan). Key Terms and Strategic Positions (P. Sullivan). Intellectual Property Portfolios in Business Strategy (P. Sullivan & J. Daniele). Strategic Objectives Supported by Licensing (J. Nickerson). Central Control of Technology Licensing (R. Parr). Gaps Analysis (R. Parr). ROYALTY RATES. The Importance of Context in the Derivation of Royalty Rates (S. Sullivan). Advanced Royalty Rate Determination Methods (R. Parr). INTELLECTUAL CAPITAL. A Model for Managing Intellectual Capital (P. Sullivan & L. Edvinsson). The Future of Intellectual Capital Management (R. Parr & P. Sullivan). Appendix. Index.