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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Commercial Due Diligence: The Key to Understanding Value in an Acquisition

ISBN13: 9780566086519
ISBN: 0566086514
Published: May 2006
Publisher: Ashgate Publishing Ltd
Country of Publication: UK
Format: Hardback
Price: £95.00

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Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth.

Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner's eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what con go wrong, this is the book for you.

Company Law
Lists of tables; List of figures; Introduction. Part One The Basics: What's it all about?; Getting started. Part Two Analytical Techniques: Which market is the target in?; Industry Attractiveness; Which customers is the target serving?; Ability to compete; Competitor analysis; The new reality; CDD in special situations; Assessing management; Using the output. Part Three Collecting and Presenting the Data: Structuring and planning; Interviewing; Writing the report. Appendix A: Checklists; Appendix B: Report Writing; Index.