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Wildy’s Book News

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Vol 23 No 3 March/April 2018

Book of the Month

Cover of Scamell and Gasztowicz on Land Covenants

Scamell and Gasztowicz on Land Covenants

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Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets

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ISBN13: 9780749442231
ISBN: 0749442239
Published: August 2004
Publisher: Kogan Page Ltd
Country of Publication: UK
Format: Hardback
Price: Out of print

This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights. Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals.

To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.

A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:-

  • the value of IP EU versus US brand;
  • identities;
  • buying and selling rights;
  • building an IP team;
  • start-ups and spin-outs acquisitions;
  • flotation and liquidation;
  • manufacturing and creative industries;
  • consumer goods and financial services patents;
  • trade marks;
  • copyright and design rights;
  • action against counterfeiting;
  • piracy and competitors.

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1: Establishing your rights: The value of IP
Which rights apply and to what?
Hard vs soft rights
What protection to expect
EU vs US
Technical innovations
Service & process innovations
Brand identities
Trading on the web.
2: Building the portfolio: Applications
Review & audit
Competitive review
Selling rights
Buying rights
Valuing IP and raising money
Building an IP team.
3: IP in the growth cycle: Invention
Corporate venturing
Collaborative R Joint ventures
4: Issues by sector: Manufacturing
Creative industries (ie fashion design, record industry)
Consumer goods
Financial services
Bio technology
Public sector
5: Defining your rights: Patents
Trade marks
Design rights
Trade secrets & confidentiality.
6: Enforcing your rights: Action against counterfeiting
Action against piracy
Action against competitors
Litigation insurance
Dispute resolution.