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Vol 21 No 11 Nov/Dec 2016

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The Handbook of European Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets 4th ed

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ISBN13: 9780749470456
Previous Edition ISBN: 9780749464158
Published: July 2015
Publisher: Kogan Page Ltd
Country of Publication: UK
Format: Hardback
Price: £49.99



Despatched in 3 to 5 days.

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures. In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found.

For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as:

  • how to design an IP strategy
  • how to capture and secure IP
  • how to capitalise on new technologies - how to combine different types of IP
  • whether to adopt a national, European or global focus how to engage in partnerships and competitions
  • how to source ideas from the research base
  • how to retain exclusivity within open innovation
  • which model to adopt in reaching the market
  • how to negotiate IP within contracts
  • how put a value on IP
  • how to raise funds with IP
  • how to resolve disputes

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Subjects:
Intellectual Property Law
Contents:
Section - 1: How Europe's IP architecture is evolving
Section - 2: How IP policies are being re-written
Section - 3: How to design an IP strategy
Section - 4: How to capture and secure IP
Section - 5: How to use IP as a source of intelligence
Section - 6: How to capitalise on new technologies
Section - 7: How to combine different types of IP
Section - 8: Whether to adopt a national, European or global focus
Section - 9: How to engage in partnerships and competitions
Section - 10: How to source ideas from the research base
Section - 11: How to retain exclusivity within open innovation
Section - 12: Which model to adopt in reaching the market
Section - 13: How to negotiate IP within contracts
Section - 14: How put a value on IP
Section - 15: How to raise funds with IP
Section - 16: How to resolve disputes