Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 21 No 11 Nov/Dec 2016

Book of the Month

Cover of Criminal Injuries Compensation Claims

Criminal Injuries Compensation Claims

Price: £99.95

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Financial Advertising and Marketing Law

Image not available lge

ISBN13: 9780752003313
ISBN: 0752003313
Published: November 1997
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Paperback
Price: Out of print



This comprehensive book explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on key areas such as legality and liability for any financial product or service. It includes coverage of the regulations implemented by the Financial Services Act 1986 and is arranged in a logical format for easy understanding. Containing practical examples and checklists to support the authoritative commentary, the coverage includes personal equity plans; securities; property; insurance; credit and hire facilities; pensions and life assurance. In each case all forms of advertising and promotion are dealt with, such as TV, radio, print, Internet and direct mail, giving the reader a thorough treatment of the subject. * Comprehensive - contains practical examples and checklists * Written by an acknowledged expert in financial services, advertising and consumer law.

Image not available lge
Contents:
Part 1 Advertising generally:
meaning of advertisement and related terms
parameters of advertising
the regulatory framework
related legislation
general principles governing advertising
international considerations
issues relating to adverstisement type
issues relating to advertising medium.
Part 2 Specific advertisements:
advertisements for - credit facilities, hire facilities, banking products, investments, property sales, timeshares.
Part 3 Marketing:
restrictions on marketing - credit and hire facilities, banking products.