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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Parallel Trade in Europe

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ISBN13: 9780752006758
ISBN: 0752006754
Published: December 1998
Publisher: Sweet & Maxwell Ltd
Country of Publication: UK
Format: Hardback
Price: £75.00
(Second Hand)

In stock second-hand.

'Parallel trade' is the legitimate cross-border trade in goods which fall outside a brand-owner's 'official' distribution channels. Brand-owners have traditionally sought to restrict parallel trading by invoking national intellectual property rights, but this has increasingly led to a conflict with EC competition law. As well as providing a practical and authoritative narrative, this work contains checklists, a selection of relevant source materials, and commentary on current ECJ case-law. * Provides a unique exposition and analysis of the legal issues involved * Advises on the practical aspects of organising an effective branding and distribution policy * Describes how to exploit and enforce intellectual property rights in the brand * Comments on those industry sectors where parallel trade is most common, notably pharmaceuticals * Examines commercial activities that are likely to be affected by parallel trade e.g. distribution and franchising agreements, and after-sales service agreements